This week Spotify launched the brand’s biggest ever marketing campaign to help promote its newly upgraded free version of Nike Ad. The spots are set up as fake summer blockbuster trailers, dropping two favorite tracks into unexpected places.
In one, an action-flick car chase turns into a Cyrus bonding session, while the other turns Camila into a horror flick. Spotify’s global executive creative director Bodman told me earlier this week that the idea for the Nike campaign came from the product itself, specifically the new heart feature, which allows you to like a certain song, and then, based on that, Spotify can serve up and suggest new music to you. That’s nice and all but damn that.