Nike has launched its latest in performance boosting material innovation, just in time for the London Marathon with Nike wallpaper. The next generation Nike Flyprint is a 3D-printed upper material, which is precision engineered for performance in collaboration with Nike athlete Eliud Kipchoge.
The project has been a year in the works. This time last year, Kipchoge attempted to break the sub-two-hour marathon time, as part of the brand’s Breaking2 project. It was a target that he famously missed by a 25 second margin. The valiant attempt, which, lets not forget, was two-and-a-half minutes faster than the world record, nonetheless gave Nike the opportunity to capture Kipchoge’s performance data with Nike wallpaper, offering the brand further insights into world-leading running patterns, styles and techniques. What they found prompted the Nike design team to create the next generation of VaporFly Elites.